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Women entrepreneurs share goal
Transformations brings four businesses under one roof to help clients
By Margaret Snider Press Tribune Correspondent
 
Margaret Snider/The Press Tribune
Kelly Peterson (Layers of Color), Stephanie Sherwood (The BAM Project), Barbara Wilber (Coaching & Speaking), and Misty Trevino (The Finishing Touch) confer in their new Transformations office on Vernon Street.

Four women have set up a home base in Roseville to help clients live more complete, fulfilling and integrated lives.

The women of Transformations opened their office on Vernon Street in February.

“It was magical how it all just came together,” said Stephanie Sherwood. “Our first day of all four of us being here together, we sat down here in this room. This building was vacant for more than a year — it was ugly, it was dirty. We transformed it. But we sat right there on the dirty carpet, legs crossed, hands held in prayer, and we cried. It was awesome.”

When she was looking for the right property for her own business, decorative finisher Kelly Peterson called Dave Roe, co-owner of Prime California Homes & Lending, who had put the property on Craigslist.

“It was Kelly who put that group of women together, because she didn’t want a large space.” Roe said. “It’s starting to become fashionable on Vernon Street and downtown Roseville to come together and share some costs. A certain level of trust goes into that.”

Entering the office, a person encounters Misty Trevino’s space first. She has been an interior decorator for 10 years.

According to Trevino, transforming someone’s space has a strong relationship to their emotional well-being.

“My direct business transformation is often subliminal for a person ... Our environment affects us greatly,” she said.

Barbara Wilber, previously a women’s ministry director, is now a personal coach for businesswomen.

“Where my transformational work is done is at the level of ‘What is the lie you have been believing all of your life about who you are and what you can do?’ And a lot of times, most of the time, they’re not aware of the lie,” Wilber said. “It’s something they’ve inherited.”

Stephanie Sherwood established the BAM Project (Beliefs, Authenticity, Message) this year. Through that, she helps to build community and equip women to grow stronger in their faith and better in business.

“My transformation is really focusing on letting women be, giving them the strength and the courage and the boldness that they need, so that when they show up here or there, they get to show up, (with) all of their glory and worth,” she said.

Kelly Peterson creates artistic decorative finishes for furniture, cabinets, walls, or anything that can be painted. She works personally for clients herself, as well as teaching the craft at all levels. She often works with talented professional finishers who may, in addition, need transformation of their self-perception.

“They need to feel confident when they go in front of someone proposing,” Peterson said. “So I talk to them about how to feel confident about selling themselves and their work.”

The group hopes to help grow the businesses and lives of their clients.

Nemi Thackerson of Roseville, an artist who works in many media, is one of those.

“I just happened to find Kelly’s website like two weeks ago,” Thackerson said. “I finally called her yesterday and she says, ‘Hey, I have this studio class, just come in and you can experiment with more of my products.’”

While each member of the Transformations group has a different expertise and enterprise, they all, in a Christian setting, are helping to transform the world of women.

“I think the Transformations name is really critical ...” Trevino said. “Because these two (Wilber and Sherwood) are transforming lives, we two (herself and Peterson) are transforming spaces and lives ... This isn’t an official tag line, but it could be — transforming lives, transforming spaces.”

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Transformations

• Misty Trevino, Interior decorator, The Finishing Touch, (916) 804-1550, www.sacdecorator.com

• Kelly Peterson, Decorative finishing and instruction, Layers of Color, (916) 791-5340, layersofcolor.net

• Barbara Wilber, Coach and speaker, Helping businesswomen of faith make great things happen, (916) 276-4632, Barbarawilber.co

• Stephanie Sherwood, Women’s networking, The BAM Project (916) 521-2540, theBAMprojecvtonline.com

Where: 426 Vernon St., Roseville

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